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Bharat Petroleum Corporation Limited

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At Bharat Petroleum Corporation Limited (BPCL), we understand customers’need and relentlessly work towards fulfilling them, working consciously towards providing added value in fuel and non- fuel areas. The Corporation has pioneered offerings in Indian Petroleum retailing space that have bridged need gaps of its customers, Loyalty is one such attempt to foster and reward relationships. With its customer centric initiatives leveraging information technology for both its reach and results, Bharat Petroleum has in fact revolutionized the fuel retailing business with the nation’s first ever Smart Card solution in the Oil & Gas sector. Our loyalty program has recently been awarded the best loyalty program in the Oil & Gas industry in the country.

BPCL recognises that Mobile apps are gaining increasing importance in today’s business world with regards to customer engagement and loyalty. Constant visibility to customers, Creation of a direct marketing channel, providing value to customers, Building Brand and recognition, Improving customer engagement, Standing out from the competition, Cultivation of customer loyalty are some of the imperatives with regards to mobile application development. Due to the increased use of mobile applications in all businesses, it becomes necessary that BPCL joins the race of developing range of mobile applications that will deliver value to its customers, in reaching out to its petrol pumps and availing the unique services offered by the company. 

BPCL is providing several benefits to its customers through this mobile application, the main benefits include following:

1) Large target audience
􏰀 - BPCL customers
􏰀 - Motorists
􏰀 - Car owners / drivers 􏰀 Fleet Owners
􏰀 - Truck Drivers
􏰀 - Tourists / Travelers 
2) Instant Current location and list of nearby BPCL outlets.
3) Value-added services and loyalty card acceptance availability information.
4) Distance in KMs of outlet from user location.
5) Driving directions and traffic information of selected outlet from user location.
6) Near-by hospitals and police stations around selected outlet.
7) Diverse search options for routes, outlets. 
8) Emergency Services
9) Information that keeps updated like Tyre Pressure Chart, MAK Lube Advisor, Help & Tips and many more.
在巴拉特石油有限公司（BPCL），我们理解customers'need和争取实现它们，自觉工作朝着提供燃料和非燃料领域的增值不懈努力。该公司已率先在产品已经弥合其客户的需求缺口的印度石油零售空间，忠诚是一个这样的尝试，以促进和奖励的关系。凭借其以客户为中心的倡议利用信息技术为它的覆盖面和效果，巴拉特石油公司实际上已经彻底改变了燃料零售业务的全国第一个在石油和天然气领域不断智能卡解决方案。我们的忠诚度计划最近获得最好的忠诚度计划在石油和天然气行业的国家。

BPCL认识到，移动应用正在获得与问候客户参与度和忠诚度在当今的商业世界变得越来越重要。恒知名度的客户，创建一个直销渠道，为客户提供价值，建立品牌和认同，提高客户参与，在竞争中站出来，培养客户忠诚度是有一些关于移动应用开发的迫切需要的。由于在所有的企业移动应用使用的增加，有必要的BPCL加入开发的移动应用程序，将提供价值给客户一系列的比赛，在接触到汽油泵和援用由该公司提供的独特服务。

BPCL通过这个移动应用程序提供了若干好处给客户，主要的好处包括以下内容：

1）大目标受众
􏰀 - BPCL客户
􏰀 - 驾驶
􏰀 - 车主/司机􏰀车队所有者
􏰀 - 卡车司机
􏰀 - 游客/游客
2）即时当前位置和附近的BPCL网点名单。
3）增值服务和忠诚卡受理可用性的信息。
4）从用户位置的出口KMS中距离。
5）行车路线，并从用户位置选择的出口的交通信息。
6）近医院和警察局各地选择的出口。
7）航线，出口多元化的搜索选项。
8）紧急服务
9），可以始终像胎压表更新信息，MAK润滑油顾问，帮助和提示等等。


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